Straight Ahead: Keratin Hair Straightening, What You Need to Know

The time of colds, caps and damaged hairdos is approaching … Permanent keratin hair straightening can keep your hairdo neat and beautiful even in rainy and windy weather. But how long does the effect work and what do you need to know if you decided to go “straight ahead” to beautiful hair?

How does keratin work?

Hair is composed of 90% keratin – a protein, which is based on simple amino acids. When building a chain element it works to form a straight thread. In the formation of a large number of links the chain takes the form of a curl. The role of the additional compounds is played by disulfide bridges and hydrogen bonds. The basic principle of most straightening means is the destruction of these connections.

Why do people need keratin hair straightening?

to care for hair after keratin straighteningVarious producers complement their straightening means with different effects. Some nourish the hair, making it thick and shiny, others bring shine and softness, removing dryness and volume. It seems to be a stupid question! It is impossible for the hair, wavy by nature, to become smooth and keep its shape for a long period of time without additional styling and straightening methods. But this is not the only effect that the keratin straightening gives your hair. Thin, thick, damaged hair tends to get tangled while washing, or if you wear them loose. Straightened with the help of keratin hair is noticeably easier to comb after washing and they do not get tangledd during the day.

For whom is it suitable?

There are no contraindications for the procedure. Weak and dull hair, on the contrary, will become healthy. And hair that is  in good condition will not deteriorate from keratin – but on the condition that the stylist will only use quality tools. The best products, as a rule, are the Brazilian brands. It is important to remember that good means it won’t be cheap.

How much is keratin hair straightening?

The price of the salon tratment ranges from $90 to $130, depending on the length and thickness of hair. Straightening of thick hair that extends to the shoulders may cost as much a long, but thin hair.

How long does it stay?

hair stylingManufacturers promise up to six months of perfectly straight hair. Straightening effect can indeed be held from 4 to 6 months, if you do the procedure … not for the first time. This is due to the cumulative effect of the composition in your hair. For the first time it is just 1-2 months, then the effect will gradually fade.


What treatments are possible on straightened hair?

Any kind of hair styling – after keratin straightening the hair will still curl in locks, if you want. Do not forget about the fixation, that’s the whole secret. But any kind of coloring and toning will be harmful. Firstly, after performing a keratin hair straightening the hair will be more difficult to color; the dye just does not penetrate into hair that has been treated with keratin. But at the same time the dye will try  to penetrate into the hair structure and destroy the keratin layer, reducing the effect of the procedure. But already colored hair will benefit: it prevents the leaching of color.

How to care for hair after keratin straightening?

Professionals recommended using Daily Conditioner after keratin straightening. How strictly this recommendation is and what the difference of sulfate-free shampoos is – this is what Tatiana Sharkova, the owner of the salon “London”, Head of Schwarzkopf Professional technology services in Russia and stylist Alexander Schwarzkopf Professional Edelberg told us.

About the procedure:

How does keratin work“For the keratin hair straightening, I went to the salon ” Place in the Sun “, the stylist was doing the procedure with the professional product, Marcia Teixeira. The feature of the Marcia brand is that it has four compositions for straightening (usually marks represent one means for straightening). The compositions are designed for different kinds of hair, from thin to strong curly African type. The most powerful composition must be worn for three days (and cannot stick to wet hair). My hair is wavy, but not curly. Nevertheless, they are thick and dense, a light composition wouldn’t work, so I picked up a third power-up, which, like the first two, is washed off on the day of the procedure.

Keratin hair straightening procedure takes place in five stages: washing and drying the hair, applying the composition, hair styling with a hair dryer, extra hair straightening with irons, removing the composition and final drying. It is terrible to say that I have spent 5 hours on it – that is how much time it took to perform the procedure on long and thick hair (get ready, lucky owners of a braid). ”

About the sensations:

“Immediately after the procedure the hair looks mirror smooth. In order not to spoil the effect, I could not wash my hair or pin up and tie my hair in the first days after the procedure. The hair still had the product on it, which finally went away after the first shampooing. ”

About wearing keratin:

keratin hair straightening“As specialists promise, hair, straightened with keratin, requires no additional straightening after washing. Inspired by this, I washed my hair for the first time after the procedure before going to bed and went to bed with wet hair. And yes, I changed my shampoo to non-sulfur. Keratin could not resist this crash test: in the morning hair lost its gloss and looked “battered”. But one of the promises keratin performs in all conditions, is that the hair is easy to comb and is less tangled!

Other pros of the procedure:

  • hair really stopped being wavy (if you go to bed after drying them);
  • hair is smooth and easy to apply;
  • hairpins do lot leave traces.

One of the cons is the fat near the roots. Hair become dirty in half the time. And of course, after several times of washing the hair no longer looks as perfect as the first day after the procedure. To achieve the kind of salon results it still requires drying with a hairdryer and a hairbrush.

A month after the procedure, the hair starts to subtly return to its original state. After washing you can already notice a light wave. But styling with irons, which previously took a while, now goes twice as fast: the hair is soft and docile. The most pleasant bonus is easy combing after washing. “

Forget the Beauty Salon, Learn How to Style Your Hair at Home

A perfect hairdo should adorn a girl’s head every day, but not everybody has the opportunity to visit a beauty salon or invite a good hairdresser to her house every morning, so it makes sense to learn how to style your hair at home.

Tips to help you quickly make a hairdo

  • You should style only hair that is clean.
  • After washing your hair, make sure to rinse it with cold water. This will help the scales on the hair close quickly, making them more smooth and shiny.
  • Do not comb your hair sooner than 15 minutes after washing, also do not immediately blow-dry your hair.
  • Apply styling foams and gels starting at the nape of the neck to avoid having the ends of the hair stick together.
  • Sit in front of a large, well-lit mirror.

There are many ways to beautifully style your hair at home using minimum time and without the professional hairdressers’ tools.

Cool hair styling with your fingers

create a hairdoCool hair styling with your fingers  is the most gentle type of styling which does not damage your hair and requires just a mirror, a comb, and 5-7 minutes of time. This method allows you to style short and medium length hair in waves of various width. It is also suitable for creating hairdos for long, straight hair. It is called “Cold” because you do not use a hair dryer to create the style. Our hands, a little bit of styling gel and a comb are our only assistants.

Hair teasing and back combing

These styling methods also require a mirror, a comb and hairspray to fix the hairdo. Teasing is done by thoroughly whipping the hair along the whole width and thickness of the strands  both from the inner and the outer side of them while backcombing is done only on the inner side. Hairstyles created this way keep their shape for a long period of time.

Styling with hair curlers

styling with hair curlersHair styling with curlers is perfect for hair that quickly absorbs moisture and quickly dries, easily taking the desired shape. You can buy curlers of various sizes, which will allow for the creating curls of different shapes. You have to wear curlers for at least 3-5 hours, depending on how pliable your hair is. It would work even better to apply the rollers before going to bed so that in the morning you will have to spend only a few minutes for creating a beautiful hairstyle.

Styling with hair wavers

Hair styling with curling irons is more harmful to the hair than with curlers, but women do not always have several hours to use curlers or the desire to wear them in front of their housemates. Besides, sometimes  hair does not keep the shape very well when cold curling. Using curling irons, you can curl your strands into the desired form in several minutes, and then fix them with the hair spray.

Hair styling with the blow-dryer

The most common way of styling hair at home is to use a blow-dryer, which straightens the hair at the roots and makes it easy to style in the right direction. Legendary celebrity’s hairdos are made exactly with this way of styling. If you want to give your hair some volume, direct the blow-dryer upwards and then comb your hair into the desired hairstyle.

styling with the blow-dryerImportant! To make sure that blow-drying would not harm your hair, it is necessary to follow a few simple rules:

  • Do not blow-dry wet hair, they should be dabbed with a towel before that.
  • Before blow-drying apply special products to protect your hair from static electricity.
  • It is also necessary to apply a styling product, preferably a spray, that can quickly and deeply get into the hair structure.
  • It is better to dry your hair if you previously divided it into small strands.
  • Keep the blow-dryer above your head to keep the hair shiny.
  • Hot air is particularly harmful to hair because the hair tips might begin splitting. So do not be in a hurry – it is better to dry and style your hair under a stream of warm or cool air.
  • Do not blow-dry your hair every day, and use it as little as possible during a seashore vacation. Combined with the southern sun and the sea salt, this styling method might seriously weaken your hair.

Specifics of styling long hair at home

styling long hairSome people believe that styling the long hair requires too much time and skills, but actually, it is no more difficult to create a hairdo with long hair than it is with short hair. Hair should be washed, rinsed with cold water, dried with a towel and have a styling spray or mousse applied to it. Divide your hair into strands and dry each of them at the roots, directing the air flow upwards. Take a round brush and dry the entire length of your hair, gently curling it  with the brush and moving from your nape to the forehead. Then comb your hair along its full length paying close attention to the tips, and whip lightly with your fingers, giving your style a finished appearance.

Specifics of styling medium-length hair at home

You can beautifully and quickly style your medium-length hair with a blow-dryer and a round brush. Hair should be washed, rinsed with cold water, dried with a towel and  have a styling spray or mousse applied to it. Divide hair into strands and curl each of them on the brush, starting from your nape. It would be better to use gel that will create the wet hair effect and give your hair shiny and healthy appearance.

Specifics of styling short hair at home

styling short hairStyling short hair requires no less attention and effort than long. But if you aim to create a hairstyle with great volume and complex shape, it is possible to forgo a blow-dryer, curling irons and curlers and use only your fingers and comb. Various foams and mousses  will help to give your hairdo a natural look, and then you can additionally fix the locks with a styling gel. This allows you to quickly create a unique hairstyle. If the result of styling your short hair does not suit you, it’s time to visit the hairdresser, to improve the shape of your haircut or try to choose a new one.